Agora focuses on developing the essence of marketing within students and make them aware of the emerging trends. The marketing club also provides a platform to sharpen the creative insight of the participants by effective corporate interaction through a variety of programs. The marketing club organizes various events such as best seller competition,advertising through role plays,guest talk ect. Agora helps the students to understand the principles of marketing and its application in various fields.

On June 3rd 2010, Marketing Club, Agora of TKM Institute of Management conducted a One day Seminar on “Marketing Challenges in Emerging Markets”. Dr. Ananadakuttan B.Unnithan,IIMK, Mr.P.B.Krishnadas, Chief Manager, SIB, Kollam and Mr.Ayyappan.M, Chairman and Managing Director, HLL Lifecare Ltd shared their views on the major challenges in the market.

Dr.Anandakuttan Unnithan was sharing his views about the various technological challenges in marketing. Mr.Krishnadas, Chief Manager,SIB , Kollam in the afternoon session was emphasizing about the marketing challenges with regard to banking industry and the role of a new generation manager.Mr.Krishnadas on behalf of SIB awarded the consolation prize for the Essay Competition conducted by SIB to Ms.Jasmine Sebastian,4th Semester Partcipant,TKMIM. The seminar was concluded by a valuable talk by Mr.Ayyappan, CMD, HLL Lifecare Ltd on "Achieving Excellence" by overcoming these challenges.

Students who won the Scholarship sponsored by TKMIM for academic as well as co-curricular excellence in the previous semesters was announced by Prof. T. Abdul Karim Musaliar, Executive Director, TKMIM. Students who got Second Prize in Paper Presentation conducted by Lourdes Matha College of Science & Technology were also felicitated by Mr.Ayyapan on behalf of Marketing Club.